What Data Does Google Analytics Prohibit Collecting

7 mins read

Last Updated on August 3, 2022 by Stanley Sanchez

There are certain data types that Google Analytics prohibits collecting in order to maintain user privacy. This includes personally identifiable information (PII), such as name, email address, or phone number. Additionally, Google Analytics also prohibits the collection of sensitive information, such as credit card numbers or health data.

Finally, Google Analytics will not allow the collection of any other data that could be used to identify a particular individual.

There’s a lot of data that Google Analytics prohibits collecting. Some of it is sensitive personal information, like names and addresses. Other data is protected by law, like credit card numbers.

And some data just isn’t needed for analytics purposes, like Social Security numbers.

What Data Does Google Analytics Prohibit Collecting

Credit: thetechnohacks.com

What Data You Cannot Track on Google Analytics?

There are a few types of data that you cannot track on Google Analytics. This includes: 1. User IDs: You cannot track individual user IDs on Google Analytics.

This means that you cannot see how many times a specific user visits your website or what they do while they are there. 2. Passwords: Passwords are also not tracked on Google Analytics. This is for security reasons, so that people’s passwords cannot be stolen if someone were to gain access to your Google Analytics account.

3. Credit card information: For obvious reasons, credit card information is not tracked on Google Analytics. This would be a major security breach if it were possible to track this type of sensitive information. 4. IP addresses: IP addresses are not tracked by default on Google Analytics, but you have the option to enable this feature in the settings section of your account.

However, we recommend against doing this as it could potentially lead to privacy issues down the line.

What are 3 Examples of Data Google Analytics Can Collect?

Google Analytics is a powerful tool that can collect a wealth of data about your website and its visitors. Here are three examples of the kind of data that Google Analytics can collect: 1. Website traffic data: This includes information about how many people visit your website, where they come from, what pages they view, how long they stay on your site, and so on.

This data can be extremely valuable in helping you to understand your audience and fine-tune your website to better meet their needs. 2. Conversion data: If you have goals set up in Google Analytics, you can track how many people complete those goals (such as making a purchase or signing up for a newsletter). This data can help you to see which areas of your site are performing well and which could use some improvement.

3. User behavior data: Google Analytics also tracks how users interact with your website, such as what links they click on, what pages they spend the most time on, and so forth. This data can give you insights into what content is most popular with your visitors and what kinds of things they are interested in.

What Data Does Google Analytics Collecting?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform within the Google Marketing Platform brand. As a web analytics service, Google Analytics collects data about the behavior of visitors to a website. This includes information about the pages they visit, how long they spend on each page, what link they clicked to get there, and what keyword they used to find the site.

Additionally, GA can also collect data about internet usage outside of your website such as demographic information and interests. All of this data is then aggregated and used to provide insights about your website’s performance and how best to improve it. There are four main types of data that GA collects:

1. User Data: This is information that identifies a particular user or browser. It includes things like IP address, geographic location (country, city), device type (desktop, mobile), operating system, and web browser type. This data helps GA understand who is visiting your site and from where.

2. Session Data: A session is defined as the period of time a user spends interacting with your site. Session data includes things like duration of visit, pages per session, and bounce rate. This data helps GA understand how users interact with your site during their visit so you can identify areas for improvement.

3) Hit Data: A hit is an interaction between a user and your site that results in data being sent to GA servers for analysis (e.g., viewing a page). Hit types include pageviews (the most common type), events (custom interactions you’ve tracked), ecommerce transactions , social interactions ,and downloads .This data helps GA understand what users are doing on your site so you can measure engagement and track conversions/goals .

What are the Limits of Google Analytics?

Google Analytics is a powerful tool that provides insights into how people interact with your website. However, there are some limitations to what it can track. One of the main limitations is that Google Analytics can only track interactions that happen on your website.

It cannot track offline activity or activity on other websites. This means that if you want to track the effectiveness of your offline marketing campaigns, you won’t be able to use Google Analytics. Another limitation is that Google Analytics can only track clicks and not mouse movements.

This means that it can be difficult to get an accurate picture of how people are interacting with your website if they’re just moving their cursor around without clicking anything. Finally, Google Analytics doesn’t provide real-time data. So if you want to see how many people are on your website right now, you won’t be able to using Google Analytics.

What data does Google Analytics prohibit collecting?

What Does Assigning a Value to a Google Analytics Goal Enable?

Google Analytics goals allow you to measure how well your website or app is performing in relation to specific objectives. By assigning a value to your goals, you can see whether users are completing the objective and, if so, how much money they’re spending. This information can help you optimize your website or app to better meet your goals.

Conclusion

There are certain types of data that Google Analytics prohibits collecting in order to maintain user privacy and data security. This includes personally identifiable information (PII), sensitive categories, and other restricted data. PII includes information like names, addresses, phone numbers, and email addresses.

Sensitive categories include things like race, religion, sexual orientation, and health conditions. Other restricted data includes financial information and login details.

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